SEO Internet Marketing Gladstone in 2016 – A Sweet Opportunity
SEO Internet Marketing can offer a world of possibilities In the world of SEO, even more so when it comes to creating content for your Gladstone business. But don’t go for all opportunities – choose the correct ones that work for your company. To take the time-honored ‘kid in a candy store’ cliché, you may be overjoyed to see all of these fantastic ideas ahead of you, from Images, to Videos, to Blogs– but if you gorge yourself on every little thing while only take half a bite out of the potential wonders, then not only are you going to end up ill and appearing a fool, but you won’t have actually done any one task effectively.
So let’s chat about the Gladstone ‘Content Candy store‘.
Well, content (as most of us may know) is a wide-ranging and expansive term given to the aspects of your website that your clients and audience can view and interact with. This can be visual, literary, or even stretch beyond the website into day-to-day events or activities.
‘Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group
Content includes, but is not limited to the following:
- Images, pictures, Gifs
- Web page content
- Written articles
- Blog posts
- Guest Posts
- Social Media updates and content
It’s crucial to choose a broad range of content that can assist you in interacting with your target market in Gladstone while still developing a balance and flow that you want your brand to represent. One way to do this is by trying out different ways to find your brand’s voice. For example, if you haven’t thought about spicing up your content with animation, perhaps approach someone and get an idea of what they could do for you. Research the possibilities and don’t be afraid to keep trying a wide range of ideas until you find the approach that is not only right for that individual situation, but right for your Gladstone company.
Because as you are most likely aware, content development doesn’t have to stop at your website. The development of off-site content is an interesting and useful way to broaden your brand and add to your link profile and target market. This opens you up to a new area of growth. If you are creating great content then you should try and share it around, publish both on-site and off-site to maximise visibility.
Make sure you keep the very best content for your own website, the content that is keyword-rich and really helps to engage with the audience, but there is no harm in having some pieces externally bringing in more interaction with your website. This off-site content is just one of the best ways to build the visibility for your brand and create a name for you that is synonymous with premium content.
But be cautioned, often people go too far with this, as was seen in pattern of guest blogging a few years ago. Don’t pick all options, choose the best ones that benefit your business– Don’t grab every little thing in the Candy Store.
You need to start thinking about what will be really beneficial to you and your business then act from there, if content is going to be stretched thin or not effectively help, then don’t throw away your time and money on it, easy. If you have any great ideas, or want to chat, simply call Internet Marketing Experts Gladstone on 1300 595 013 or visit, www.internetmarketingexpertsGladstone.com.au.