5 Zombie Myths of Keywords

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Gladstone is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have actually had just about anything to do with SEO you would have discovered the notion of Keywords. However, across my time in Search Engine Optimisation Plan in Gladstone I have come across a number of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords do not matter any more

There certainly is also the false idea that with all of the modifications that have actually been made, and the transformation towards concept based searches, keywords don’t matter in 2015. This suggestion is misguided as keywords play a more important role than ever. It’s an evolving market that is continuously changing and building so you have to stay on top of the latest changes if you want to succeed. Despite what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords should be densely packed.

The concept that the more repeatedly a keyword is used will equate into more success is an out-of-date idea. There is no formula associating with the density and consistent frequency of keywords closely packed together. The aim you should bear in mind is to have your particular expressions repeated throughout so that you can increase their rate while balancing well-flowing content that gives rise to a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising only one keyword at a time was the method circa 2005 and since all of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed out on a number of opportunities. By branching out your keyword research you can include the broad elements while concentrating your energy on the long-tail terms and the newer spotlight on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a drawn out string on nonsensical keywords are gratefully at an end. The keyword rich domain names no longer have a lot of true value to a domain’s visibility. This means that you need to focus not on the keywords in your domain name, but can as an alternative start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of keywords in odd and abnormal ways is better known as keyword stuffing. By now you should know that this is not a method that would be still supported in the 2015 environment. You should stay clear of alienating your readers and focus on the subtle and logical way to blend keywords into your copy while still creating excellent and unique content.

As the CEO of Internet Marketing Experts, I know the struggles that many people have when starting off the SEO, particularly when it comes to understanding keywords and your Search Engine Optimisation Plan in Gladstone. I myself ran a small company for a number of years and needed to learn SEO from scratch and by a lot of trial and error. So don’t forget to start off strong and use the information that you know. Once you have established that base, learn as much as you can about SEO and be patient with the outcomes. If you come to a stage when you are uncertain, or want to set your business apart from the rest, then look at having a chat to an SEO professional.

call Internet Marketing Experts Gladstone on 1300 595 013 or visit, www.internetmarketingexpertsGladstone.com.au

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