The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Gladstone is still considerably about keywords, but there is one concern that some providers face when they try to optimise for certain Keywords.

A Pay Per Click or AdWords campaign will really help you learn more about which keywords perform well in your niche and boost your Website SEO Strategy. I recall I think I spent about a year stressing about one certain keyword that, despite what I did, I could not get on the first page of Google. The reason was simple; it was a word that comes under the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will certainly never rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a store in Gladstone, it would be wonderful if for anyone that searches for ‘Yamaha’ in Gladstone your site will show up but it probably won’t. Potentially if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will normally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I found out that I could reign over all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my approach the visits to my websites increased massively. So take it from me, living life in the long tail is really rewarding. Don’t forget – Your Website SEO Strategy refers to making money, not where you appear in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Gladstone on 1300 595 013 or visit, www.internetmarketingexpertsGladstone.com.au

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