A Guide To SSL Changes – What It Means For Your Website
In today’s ever-changing online environment, it’s crucial that businesses stay up to date with Google’s best practices to ensure they continue being competitive in their particular online markets. With Google being the most dynamic and influential company on the web, it’s integral for them to keep up with all the threats and opportunities that the internet offers. Hence, Google releases a myriad of updates annually: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.
What is necessary though, is that all online businesses that use Google-related services (pretty much every online enterprise), understand significant changes that may affect their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online firms must be flexible and accustom to new Google updates as soon as possible to make certain that they aren’t negatively affected by these new releases.
The most significant Google update that has recently had a bearing on online businesses relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by approximately half of all online users, so it’s tremendously important that online enterprises implement the associated changes as swiftly as possible if they intend to prevent any harmful implications.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has changed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is kept in a plain text file), they are susceptible to phishing sites that can potentially steal this information from clients that falsely believe they are giving their personal information to a legit business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will clearly have a bearing on millions of websites across the globe. Prior to the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become hesitant of succumbing to malevolent attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online companies that would like to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being dispensed between their customers and their web server by integrating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a convenient guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages online. One way or another, each online firm will have to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.
What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the differentiation between phishing sites and real websites more challenging than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net since it will be remarkably difficult for phishing sites to emulate the authenticity that EV SSL provides.
Making all websites utilise SSL certificates to validate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become obligatory, so if you need any assistance in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Gladstone by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsgladstone.com.au