Social Media Marketing – Say More On Twitter
The moment has finally come where Twitter users can articulate their resentment with the 140 character limit in more detail, since Twitter has officially confirmed that they have extended the character limit to 280 per Tweet!
The social networking site, which was introduced in 2006, grew swiftly to become one of the most famous social media sites across the globe, however recent declines in growth persuaded the social media giant to make some changes. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is immensely dissimilar to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.
Despite the 140 character limit that fervently defined the social networking service, Twitter published on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After performing a number of tests over the last couple of months, Twitter determined that they wanted to extend the character limit, but only where needed. Countries like Japan, South Korea, and China will remain at the 140 character limit, only because there’s no need for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English meanwhile, encounter choked Tweets with 9% of English Tweets hitting the prior 140 character limit.
So, why the change?
After running a variety of tests to targeted users, Twitter received valuable results and conceived the 240 character limit would be advantageous for many users. Given that 9% of English users were hitting the 140 character limit, many would need to spend time cropping their Tweets to make sure that they didn’t need to send multiple messages. Additionally, users would now have the ability to easily fit their views into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what impact will this have for online marketers and SEO consultants? Here are a few changes that they can expect to see.
Since Twitter increased the character limit, users have encountered a higher level of responses which generated more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The broadened character limit means that users will have smaller threads of conversations, since they can fit more information into a single message. Users with long threads of conversations described that it can often be problematic to follow and respond to. In addition to this, brands are loving the longer Tweets as it allows them to fit more descriptive information into a single Tweet which produces higher engagement rates.
Increases customer communication
With the growth of enterprises using social media as a channel to deal with customer service issues, customers can now articulate a problem in more detail on Twitter which is advantageous for both the customer and the business, as communication is substantially enriched. Prior to this change, many users would have depended upon other social media sites like Facebook to report customer service issues due to the fact that the character limit was too restraining.
Longer Tweets means that businesses can enrich the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would ordinarily have to use other social media sites if they wished to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.
Whilst some users have suggested that the increase in character limit by Twitter makes them more comparable to other social media sites, the clear majority of users seem to be very pleased with their latest update. Nothing is carved in stone in social media, as making changes to stay on top of changing user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any advice about how your company can leverage the increased character limit to your advantage on Twitter, simply get in touch with Internet Marketing Experts Gladstone by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsgladstone.com.au