Author: Charles

What Are The Top Organic SEO Ranking Factors For A Website?

 

If you’ve just created your first website and you’re interested in the ways in which you can increase your organic search results, then you’re certainly on the road to success. SEO is one of the most effective marketing tools considering that it allows you to get your message in front of potential consumers that are directly looking for your products or services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s extraordinarily convoluted and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are formulated equally, so you can target the most crucial variables that will have the biggest effect on your SERP listings.

It’s important to appreciate that the weight of each variable changes as time passes, so Google will place more focus on particular variables based on user behaviour and how Google believes it can maximise the user experience. Having said this, most of the top organic SEO ranking aspects have been in the same spot for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to grow website traffic, customer engagement, and ultimately sales.

  1. Content

A great priority is placed on content due to the fact that Google intends to rank the most relevant websites at the top of its search results . The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so forming quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is a great start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and discovered that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most valuable variables in SERP listings because the more links there are to your website from credible sources, the more trusted your website is perceived. The other side of the coin is true as well though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value over time as Google searches for new ways to appraise websites, but for the time being, link building is still the best indicator of relevance and trustworthiness.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktops, there has been a weighty shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to guarantee your website is genuinely ‘mobile-friendly’.

  1. Other Technical Factors

There are numerous other technical variables that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always changing, meaning that SEO techniques are constantly changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a seamless mobile experience. Striving to focus on all Google’s search ranking variables will prove to be unproductive, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any assistance in how you can properly execute any of the above SEO techniques, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Gladstone by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsgladstone.com.au

Top SEO Trends In 2018

 

Online visibility is a pivotal ingredient to any businesses strategy, however the digital environment is in a continual state of change so it’s mandatory to stay on top of these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates annually, with many of them merely adjusting their secretive search ranking algorithm. With Google being such an influential force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for companies to boost their website traffic, customer engagement, and essentially their sales.

User behaviour is changing rapidly with new technology, so Google must keep an eye on these changes and upgrade their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to thrive online, they too must stay on top of the changing trends in SEO. As a matter of fact, using outdated SEO techniques can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to keep in mind for your website in 2018.

Voice Search

Lots of users are now wanting to utilise voice searches as opposed to conventional keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current rise in voice searches continues at the same velocity, approximately half of all online searches will be carried out via speech by the year 2020!

What this implies for websites is that they should start including more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an important tool for SEO, and this will continue to be a decisive element in calculating SERP listings in 2018. Creating valuable links to reputable websites is still the most convenient way for Google to ascertain if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an exceptional strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very beneficial in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has exceeded that from desktop computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play a pivotal role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. In reality, Google has constructed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, though plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst customary SEO techniques such as link building will still be effective in 2018, there are other manifesting trends that Google is prioritising in the future which may noticeably change the practice of SEO. It’s clear that SEO is already changing to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to receive targeted consumers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, speak to Internet Marketing Experts Gladstone on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsgladstone.com.au

 

Social Media Marketing – Say More On Twitter

The moment has finally come where Twitter users can articulate their resentment with the 140 character limit in more detail, since Twitter has officially confirmed that they have extended the character limit to 280 per Tweet!

The social networking site, which was introduced in 2006, grew swiftly to become one of the most famous social media sites across the globe, however recent declines in growth persuaded the social media giant to make some changes. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is immensely dissimilar to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.

Despite the 140 character limit that fervently defined the social networking service, Twitter published on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After performing a number of tests over the last couple of months, Twitter determined that they wanted to extend the character limit, but only where needed. Countries like Japan, South Korea, and China will remain at the 140 character limit, only because there’s no need for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English meanwhile, encounter choked Tweets with 9% of English Tweets hitting the prior 140 character limit.

So, why the change?

After running a variety of tests to targeted users, Twitter received valuable results and conceived the 240 character limit would be advantageous for many users. Given that 9% of English users were hitting the 140 character limit, many would need to spend time cropping their Tweets to make sure that they didn’t need to send multiple messages. Additionally, users would now have the ability to easily fit their views into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what impact will this have for online marketers and SEO consultants? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter increased the character limit, users have encountered a higher level of responses which generated more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The broadened character limit means that users will have smaller threads of conversations, since they can fit more information into a single message. Users with long threads of conversations described that it can often be problematic to follow and respond to. In addition to this, brands are loving the longer Tweets as it allows them to fit more descriptive information into a single Tweet which produces higher engagement rates.

Increases customer communication

With the growth of enterprises using social media as a channel to deal with customer service issues, customers can now articulate a problem in more detail on Twitter which is advantageous for both the customer and the business, as communication is substantially enriched. Prior to this change, many users would have depended upon other social media sites like Facebook to report customer service issues due to the fact that the character limit was too restraining.

More Creativity

Longer Tweets means that businesses can enrich the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would ordinarily have to use other social media sites if they wished to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.

Whilst some users have suggested that the increase in character limit by Twitter makes them more comparable to other social media sites, the clear majority of users seem to be very pleased with their latest update. Nothing is carved in stone in social media, as making changes to stay on top of changing user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any advice about how your company can leverage the increased character limit to your advantage on Twitter, simply get in touch with Internet Marketing Experts Gladstone by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsgladstone.com.au

A Guide To SSL Changes – What It Means For Your Website

In today’s ever-changing online environment, it’s crucial that businesses stay up to date with Google’s best practices to ensure they continue being competitive in their particular online markets. With Google being the most dynamic and influential company on the web, it’s integral for them to keep up with all the threats and opportunities that the internet offers. Hence, Google releases a myriad of updates annually: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What is necessary though, is that all online businesses that use Google-related services (pretty much every online enterprise), understand significant changes that may affect their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online firms must be flexible and accustom to new Google updates as soon as possible to make certain that they aren’t negatively affected by these new releases.

The most significant Google update that has recently had a bearing on online businesses relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by approximately half of all online users, so it’s tremendously important that online enterprises implement the associated changes as swiftly as possible if they intend to prevent any harmful implications.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has changed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is kept in a plain text file), they are susceptible to phishing sites that can potentially steal this information from clients that falsely believe they are giving their personal information to a legit business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will clearly have a bearing on millions of websites across the globe. Prior to the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become hesitant of succumbing to malevolent attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online companies that would like to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being dispensed between their customers and their web server by integrating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a convenient guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages online. One way or another, each online firm will have to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.

What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the differentiation between phishing sites and real websites more challenging than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net since it will be remarkably difficult for phishing sites to emulate the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to validate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become obligatory, so if you need any assistance in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Gladstone by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsgladstone.com.au

 

Why You Should Have A WordPress Site

So, you’ve got a fantastic business idea and you’ve made the decision you’re going to develop and publish your own website. Well, as you quite possibly know, there are many factors to consider. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But fundamentally, what’s most important when building a new website is the platform you choose. There’s a range of website platforms available with an array of different features, targeting the entire spectrum of developers from starters to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can certainly be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five strong arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is highly user-friendly so you don’t need to be a specialist HTML coder to create an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is incredibly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an extremely important component to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site incredibly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any kind of website you desire. WordPress is also open source which indicates that the source code is obtainable for anybody to modify, edit and create different themes and plugins with a range of features and publish these to the community. At the moment, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are literally thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are developed to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will systematically adapt the appearance of your website to suit. WordPress even allows you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is vital so naturally WordPress has high security standards. Almost 25% of websites are produced on WordPress so hackers are frequently attempting to find ways to compromise them. WordPress is well aware of this so has developed a variety of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Bear in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only install credible plugins from trusted sources.

 

As you can see, WordPress has a series of fantastic features that simply make it the best website platform on the market. Although there are lots of other reasons why WordPress is a great choice for your website, this article just concentrates on five of these: WordPress is very user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to build an effective and powerful website? If you have any queries about how you can further optimise your website, speak with the team at Internet Marketing Experts Gladstone on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgladstone.com.au