Online visibility is a pivotal ingredient to any businesses strategy, however the digital environment is in a continual state of change so it’s mandatory to stay on top of these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates annually, with many of them merely adjusting their secretive search ranking algorithm. With Google being such an influential force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for companies to boost their website traffic, customer engagement, and essentially their sales.
User behaviour is changing rapidly with new technology, so Google must keep an eye on these changes and upgrade their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to thrive online, they too must stay on top of the changing trends in SEO. As a matter of fact, using outdated SEO techniques can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to keep in mind for your website in 2018.
Lots of users are now wanting to utilise voice searches as opposed to conventional keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current rise in voice searches continues at the same velocity, approximately half of all online searches will be carried out via speech by the year 2020!
What this implies for websites is that they should start including more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been an important tool for SEO, and this will continue to be a decisive element in calculating SERP listings in 2018. Creating valuable links to reputable websites is still the most convenient way for Google to ascertain if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an exceptional strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very beneficial in the near future.
Since 2015, online searches through mobile devices has exceeded that from desktop computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is definitely the time to start!
Accelerated Mobile Pages
Website loading speeds play a pivotal role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. In reality, Google has constructed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Whilst customary SEO techniques such as link building will still be effective in 2018, there are other manifesting trends that Google is prioritising in the future which may noticeably change the practice of SEO. It’s clear that SEO is already changing to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to receive targeted consumers from higher SERP listings.
If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, speak to Internet Marketing Experts Gladstone on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsgladstone.com.au