If you’ve just created your first website and you’re interested in the ways in which you can increase your organic search results, then you’re certainly on the road to success. SEO is one of the most effective marketing tools considering that it allows you to get your message in front of potential consumers that are directly looking for your products or services.
The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s extraordinarily convoluted and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are formulated equally, so you can target the most crucial variables that will have the biggest effect on your SERP listings.
It’s important to appreciate that the weight of each variable changes as time passes, so Google will place more focus on particular variables based on user behaviour and how Google believes it can maximise the user experience. Having said this, most of the top organic SEO ranking aspects have been in the same spot for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to grow website traffic, customer engagement, and ultimately sales.
A great priority is placed on content due to the fact that Google intends to rank the most relevant websites at the top of its search results . The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so forming quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is a great start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and discovered that the top positions contain content that is somewhere around 2,400 words in length.
For over a decade now, backlinks have been one of the most valuable variables in SERP listings because the more links there are to your website from credible sources, the more trusted your website is perceived. The other side of the coin is true as well though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value over time as Google searches for new ways to appraise websites, but for the time being, link building is still the best indicator of relevance and trustworthiness.
- Mobile Optimisation
With more users now browsing from mobile devices than desktops, there has been a weighty shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to guarantee your website is genuinely ‘mobile-friendly’.
- Other Technical Factors
There are numerous other technical variables that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is always changing, meaning that SEO techniques are constantly changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a seamless mobile experience. Striving to focus on all Google’s search ranking variables will prove to be unproductive, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any assistance in how you can properly execute any of the above SEO techniques, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Gladstone by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsgladstone.com.au