Seo

Top Advantages of PPC Advertising

There is vast range of internet marketing techniques that can benefit websites in growing their traffic, brand awareness, and conversion rates. One of the best internet marketing tactics is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to enhance your organic search results listings. Whilst SEO has proved to be very effective, it takes a good amount of knowledge, time, and money to see fruition.

 

What if you would like to see results right away? Whether your website has recently been published or you’re a local business that simply can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a superb tool that can assist you by placing your advertising campaigns in front of customers who are proactively browsing for your products or services.

 

Basically, PPC is an advertising model used to boost traffic to websites. Website owners put together ad campaigns with specific targeting metrics and essentially pay Search Engines every time their ad is clicked. PPC ads are usually created through Google AdWords or Bing Ads and are situated on top of SERP listings before any organic results. The benefits that many websites enjoy from this type of advertising is invaluable, so here are the top advantages of PPC advertising for your enterprise.

 

Measurable Results

Among the top advantages of PPC advertising is the opportunity to gauge and monitor your results in real-time. Regardless if you set your daily budget to $1 or $10, there are a wide range of high level performance indicators that can be quantified, including impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics enables website owners to immediately assess the effectiveness of their campaigns and quickly make tweaks where needed to enhance performance. Unlike other advertising mediums, PPC allows you the freedom to customise and track metrics in each campaign and monitor success based upon your advertising objectives.

 

Fast Entry

PPC allows any type of company to launch their advertising efforts quickly and easily, without introducing too much risk with the ability to fix a maximum daily budget. Although SEO is a very useful strategy, it normally takes many months to notice results so if you’re a new enterprise that wishes to improve traffic and brand awareness immediately, PPC is ideal for you. Creating ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to gain new leads and customers by promoting ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising makes it possible for you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers according to keywords, interests, location, and the times and days you wish to display them, empowering websites to spend their advertising budget only on their niche audience. Websites can then assess the metrics that were used in conversions and enhance their future campaigns according to this feedback. Advertisers often take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their particular target market.

 

Valuable Data

Having the ability to export the results of an ad campaign and examine various metrics provides websites with valued data which can be used in other marketing avenues. In addition to this, websites can quickly uncover impression, click, and conversion data for every keyword or phrase used in their ad campaigns which strongly assists in their SEO endeavours. PPC also makes it possible for websites to discover data about their comptetition by using 3rd party tools like SpyFy and KeywordSpy, allowing them to build a profile of their competition and what market share is available.

 

As you can see, PPC is an amazing marketing tool that is ideal for all kinds of organisations. Not only are advertisers in complete control of their target audience, budget, and ad campaigns, the data obtained from real-time results provides invaluable feedback to boost future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you require any support in creating your PPC ad campaigns, talk with Internet Marketing Experts Gladstone on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsgladstone.com.au

 

This Is Why Your Content Marketing Isn’t Working (And The Best Way To Fix It!)

In today’s extreme environment of internet marketing, there’s no doubt that content is king. Content is all around you and people love consuming it! It should come as no surprise that content is at the core of most marketing methodologies, with about 94% of small businesses focussing their efforts on content marketing. Having said this, with nearly every companies now honing their marketing initiatives on content, it’s becoming ever more difficult to stick out from the crowd and make your content marketing engaging and powerful.

 

Have you attempted content marketing only to find that you’re not getting the intended benefits? Well, you’re most likely one of many businesses that are in the same boat. Don’t give up though, there’s no doubt that content marketing is one of the most useful ways of boosting your customer base. So, here are four reasons why your content marketing might not be working and most importantly, tips on how to fix them!

 

  1. You don’t have a strategy

 

Similar to any investment, if you don’t have a strategy and specific KPIs to measure results, how can you possibly improve? Publishing blogs and sending tweets are great, but if you don’t have any goals then you’re simply aiming in the dark. For you to craft stimulating content that followers will engage with, you must have a clearly-defined strategy that should align with your business objectives.

 

Regardless if you want to raise brand awareness, website traffic, or conversion rates, your strategy should include KPIs in conjunction with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not distinct

 

With the enormous quantity of online business in today’s times, it’s necessary that your content is distinguishable from others. Too many businesses will construct content without investigating the competition and subsequently develop content that merely gets lost in the crowd. Your content should be interesting, enjoyable, and most importantly, deliver value to readers by providing solutions to usual pain-points in your niche. Along with this, different kinds of content suit different communication methods, so take into consideration the best ways you can achieve this, either through video, infographics, diagrams, or even just thought-provoking or captivating text.

 

  1. You don’t promote your content

 

One of the biggest errors that small companies make with their content marketing is that they don’t actually market it! Even if you’ve constructed the most ground-breaking article the world has ever witnessed, who will view it if they have no idea it exists? For you to triumph with your content marketing, it’s vital that you advertise your content through all available networks, including:

 

Social networking sites (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your industry.

Submitting it as a guest post to bloggers in your sector.

Featuring links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content consists of a significant portion of your SEO, so it’s vital that your content is SEO friendly and never use black hat tactics to try to improve results. Keyword stuffing is a common mistake that businesses will make in their content creation, as well as using the wrong keywords, duplicate content, and not optimising their meta tags.

 

Do some groundwork to find the most desirable keywords that your audience would use to find your content. Moreover, use meta tags to your benefit to entice more users to your blog. Search engines always want to deliver the best content to users, so if your content is beneficial then other sites will link to it, increasing the prospects of achieving more high-quality, trusted links from relevant businesses.

 

At the end of the day, there could be thousands of reasons why your content marketing isn’t giving you the desired results, however these points should deal with most of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your audience, your competition, and your keywords, and design interesting content that your users will naturally engage with.

 

If you’re contemplating giving up on content marketing because of substandard results, talk to Internet Marketing Experts Gladstone who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertsgladstone.com.au

 

SEO Tactics To Forget in 2018

In today’s demanding market of digitalisation and globalisation, it’s essential for businesses to take advantage of online strategies and tactics that strengthen their exposure to customers that are actively searching for their products or services. Search Engines are without a doubt the most influential programs that will influence your online visibility, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to grow their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an impressive investment that will heighten your visibility and conversion rates, or if used inaccurately, can cripple your rankings and exposure, thus having the opposite effect. The dilemma with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with current SEO trends. SEO techniques that worked last year may not necessarily be successful this year, and well-known SEO techniques from 5 years ago may result in your website being penalised today.

 

As opposed to exploring the top SEO techniques that website owners should be investing in, we’re instead going to analyse the top SEO tactics that will actually penalise your website and therefore should be entirely forgotten in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a normal mistake that many website owners make in an attempt to improve their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can smoothly detect how many times a keyword has been used and will penalise websites for excessive keyword stuffing. As an alternative to keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been an SEO tactic since the inception of SEO, and its proficiency as an SEO technique has evolved rather quickly since then. While link building remains among the top 3 SEO tactics in 2018, aggressive link building will without doubt result in your website being penalised. Google weighs links highly as a ranking factor since links are a public endorsement which correlates with beneficial information on a website.

 

Aggressive link building materialises where links are acquired in a fabricated way. Examples of this is where links are placed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be discontinued, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO technique that many people still regard to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will enhance their SERP results. The aim in doing this is to bolster a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a considerable role in SEO, so it’s important not only to detect any technical problems that may harm your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just published an update relating to SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most common technical problems that hamper most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most ignored SEO technique that will assist your SERP rankings relate to the images within a website. Optimising your website for image search is a terrific way to enrich your SEO, and this can be done largely with the image filename and alt attribute. For example, as opposed to supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. In addition, a typical mistake with images is keyword stuffing the alt attribute.

 

There’s no question that a productive SEO strategy will improve a website’s SERP rankings and visibility, however due to many websites misusing SEO techniques in years gone by, Search Engine’s SEO algorithms are continuously changing and it’s essential to keep up with these changes to thrive in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak to Internet Marketing Experts Gladstone on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsgladstone.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

Are you new to social media sites and want to learn the basics of one of the best platforms around the world? Well, you’ve come to the right place! Twitter is a social networking service where somewhere around 330 million users engage with each other through brief messages of up 280 characters. Today there’s more or less 6,000 tweets being sent through the net every second, ranging from standard text messages to images, videos, gifs, memes, and even more. Twitter is among the most celebrated social networking channels and is significantly different to other social networking giants like Instagram and Facebook.

Twitter is a platform where users share a range of information; from jokes, politics, news, or just everyday thoughts about ambiguous topics! Instead of having a circle of friends like Facebook, Twitter is based on followers (not specifically friends) so not only can you connect with friends, but also your favourite journalists, politicians, and sport stars as well. Everything you publish on Twitter is available publicly for everyone to discover, but don’t panic, you can freely adjust your preferences to private if you wish to.

 

The very first step in learning Twitter is to be aware of the basic terms and lingo used. The following lists the most customary vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from users that you follow

Handle – Your username

Mention (@) – A way of mentioning other people in a tweet (e.g. @EAGames). Any user mentioned in a tweet is informed, being a practical way to interact with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either choose to accept DM’s from all users or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can search for tweets from all users that mention a certain hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or head to www.twitter.com and click the signup tab. The full name you insert will be your display name, but this can be altered as regularly as you want. Decide on a username (or handle) so people can mention you by typing the @ symbol before your username. After you’ve typed in your phone number for authentication purposes, selected an avatar, and penned a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twittersphere

As stated previously, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other identities of which you’re an admirer. Once you’ve signed up, Twitter will offer a helpful type of setup wizard to help you begin, for instance recommending some individuals that you may like to follow. You can give Twitter permission to surf your contacts list to identify any of your friends that are using Twitter. Following friends and other users is extremely simple, and once you’ve started following certain users, Twitter will continue to offer suggestions for other users to follow based upon the kinds of users you’re currently following. All the tweets of your followers will show up in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it satisfies Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, photos, videos, images, gifs – a whole range of different media that can be uploaded through your device. Don’t forget though, videos can only be a maximum of 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is fantastic!

Once you’ve understood the basics of Twitter, the world is essentially at your fingertips! You can keep up to date with the latest trends, be the first to view viral posts, and socialise with your friends and favourite personalities in a simple and easy to use interface.

Once you’ve got started using Twitter, the rest will fall into place organically, so why join the Twitterverse today? If you need any assistance with getting started on Twitter, simply get in touch with Internet Marketing Experts Gladstone on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsgladstone.com.au

 

What Are The Top Organic SEO Ranking Factors For A Website?

 

If you’ve just created your first website and you’re interested in the ways in which you can increase your organic search results, then you’re certainly on the road to success. SEO is one of the most effective marketing tools considering that it allows you to get your message in front of potential consumers that are directly looking for your products or services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s extraordinarily convoluted and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are formulated equally, so you can target the most crucial variables that will have the biggest effect on your SERP listings.

It’s important to appreciate that the weight of each variable changes as time passes, so Google will place more focus on particular variables based on user behaviour and how Google believes it can maximise the user experience. Having said this, most of the top organic SEO ranking aspects have been in the same spot for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to grow website traffic, customer engagement, and ultimately sales.

  1. Content

A great priority is placed on content due to the fact that Google intends to rank the most relevant websites at the top of its search results . The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so forming quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is a great start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and discovered that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most valuable variables in SERP listings because the more links there are to your website from credible sources, the more trusted your website is perceived. The other side of the coin is true as well though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value over time as Google searches for new ways to appraise websites, but for the time being, link building is still the best indicator of relevance and trustworthiness.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktops, there has been a weighty shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to guarantee your website is genuinely ‘mobile-friendly’.

  1. Other Technical Factors

There are numerous other technical variables that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always changing, meaning that SEO techniques are constantly changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a seamless mobile experience. Striving to focus on all Google’s search ranking variables will prove to be unproductive, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any assistance in how you can properly execute any of the above SEO techniques, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Gladstone by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsgladstone.com.au