So, you’ve got a fantastic business idea and you’ve made the decision you’re going to develop and publish your own website. Well, as you quite possibly know, there are many factors to consider. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But fundamentally, what’s most important when building a new website is the platform you choose. There’s a range of website platforms available with an array of different features, targeting the entire spectrum of developers from starters to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can certainly be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five strong arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.
WordPress is simple to use and manage
WordPress is highly user-friendly so you don’t need to be a specialist HTML coder to create an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is incredibly SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an extremely important component to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site incredibly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to produce any kind of website you desire. WordPress is also open source which indicates that the source code is obtainable for anybody to modify, edit and create different themes and plugins with a range of features and publish these to the community. At the moment, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are literally thousands of people happy to help.
WordPress is mobile friendly
Due to the increasing use of mobile phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are developed to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will systematically adapt the appearance of your website to suit. WordPress even allows you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.
WordPress is secure
Nowadays, website security is vital so naturally WordPress has high security standards. Almost 25% of websites are produced on WordPress so hackers are frequently attempting to find ways to compromise them. WordPress is well aware of this so has developed a variety of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Bear in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only install credible plugins from trusted sources.
As you can see, WordPress has a series of fantastic features that simply make it the best website platform on the market. Although there are lots of other reasons why WordPress is a great choice for your website, this article just concentrates on five of these: WordPress is very user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to build an effective and powerful website? If you have any queries about how you can further optimise your website, speak with the team at Internet Marketing Experts Gladstone on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgladstone.com.au