Seo

What Are The Top Organic SEO Ranking Factors For A Website?

 

If you’ve just created your first website and you’re interested in the ways in which you can increase your organic search results, then you’re certainly on the road to success. SEO is one of the most effective marketing tools considering that it allows you to get your message in front of potential consumers that are directly looking for your products or services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s extraordinarily convoluted and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are formulated equally, so you can target the most crucial variables that will have the biggest effect on your SERP listings.

It’s important to appreciate that the weight of each variable changes as time passes, so Google will place more focus on particular variables based on user behaviour and how Google believes it can maximise the user experience. Having said this, most of the top organic SEO ranking aspects have been in the same spot for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to grow website traffic, customer engagement, and ultimately sales.

  1. Content

A great priority is placed on content due to the fact that Google intends to rank the most relevant websites at the top of its search results . The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so forming quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is a great start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and discovered that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most valuable variables in SERP listings because the more links there are to your website from credible sources, the more trusted your website is perceived. The other side of the coin is true as well though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value over time as Google searches for new ways to appraise websites, but for the time being, link building is still the best indicator of relevance and trustworthiness.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktops, there has been a weighty shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to guarantee your website is genuinely ‘mobile-friendly’.

  1. Other Technical Factors

There are numerous other technical variables that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always changing, meaning that SEO techniques are constantly changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a seamless mobile experience. Striving to focus on all Google’s search ranking variables will prove to be unproductive, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any assistance in how you can properly execute any of the above SEO techniques, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Gladstone by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsgladstone.com.au

Top SEO Trends In 2018

 

Online visibility is a pivotal ingredient to any businesses strategy, however the digital environment is in a continual state of change so it’s mandatory to stay on top of these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates annually, with many of them merely adjusting their secretive search ranking algorithm. With Google being such an influential force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for companies to boost their website traffic, customer engagement, and essentially their sales.

User behaviour is changing rapidly with new technology, so Google must keep an eye on these changes and upgrade their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to thrive online, they too must stay on top of the changing trends in SEO. As a matter of fact, using outdated SEO techniques can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to keep in mind for your website in 2018.

Voice Search

Lots of users are now wanting to utilise voice searches as opposed to conventional keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current rise in voice searches continues at the same velocity, approximately half of all online searches will be carried out via speech by the year 2020!

What this implies for websites is that they should start including more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an important tool for SEO, and this will continue to be a decisive element in calculating SERP listings in 2018. Creating valuable links to reputable websites is still the most convenient way for Google to ascertain if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is an exceptional strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very beneficial in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has exceeded that from desktop computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play a pivotal role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. In reality, Google has constructed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, though plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst customary SEO techniques such as link building will still be effective in 2018, there are other manifesting trends that Google is prioritising in the future which may noticeably change the practice of SEO. It’s clear that SEO is already changing to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to receive targeted consumers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, speak to Internet Marketing Experts Gladstone on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsgladstone.com.au

 

Why You Should Have A WordPress Site

So, you’ve got a fantastic business idea and you’ve made the decision you’re going to develop and publish your own website. Well, as you quite possibly know, there are many factors to consider. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But fundamentally, what’s most important when building a new website is the platform you choose. There’s a range of website platforms available with an array of different features, targeting the entire spectrum of developers from starters to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can certainly be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five strong arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is highly user-friendly so you don’t need to be a specialist HTML coder to create an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is incredibly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an extremely important component to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site incredibly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any kind of website you desire. WordPress is also open source which indicates that the source code is obtainable for anybody to modify, edit and create different themes and plugins with a range of features and publish these to the community. At the moment, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are literally thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are developed to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will systematically adapt the appearance of your website to suit. WordPress even allows you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is vital so naturally WordPress has high security standards. Almost 25% of websites are produced on WordPress so hackers are frequently attempting to find ways to compromise them. WordPress is well aware of this so has developed a variety of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Bear in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only install credible plugins from trusted sources.

 

As you can see, WordPress has a series of fantastic features that simply make it the best website platform on the market. Although there are lots of other reasons why WordPress is a great choice for your website, this article just concentrates on five of these: WordPress is very user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to build an effective and powerful website? If you have any queries about how you can further optimise your website, speak with the team at Internet Marketing Experts Gladstone on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgladstone.com.au

 

Top Tips For The Greatest Email Sequences

Having worked as a sales rep for several tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are awesome because they substantially reduce the workload for a sales representative, nonetheless these days, everybody can relate to discovering various sorts of email sequences lurking in their inbox everyday that just frustrate us because we have to click two buttons to get rid of them!

 

Not nearly enough business owners spend the time and effort in crafting effective email sequences that effectively sell their product. Designing effective email sequences is both a science and an art, and if done well, can lead to terrific results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to craft a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will encounter so if it’s not compelling enough, they just won’t open it. It goes without saying, the subject lines of an email are crucial when it comes to conversion rates. Here are several stats which showcases their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Approximately 70% of email recipients will determine if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between four to seven words in the subject line.

 

The trick to impressive subject lines is solving your prospects problems in as few words as possible. For example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s important that you offer a value proposition in the context of their problem immediately. Forget beginning the email with your name and job role; you want to give your recipients a good reason to keep reading the email. Therefore, start your email with some information they can identify with, like company news or their opinion to an event via Facebook or an online post, and then get into the value proposition in the second & third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently assisted another organisation with [positive benefit]. Is this something that would be valuable for [company name]?

 

It’s crucial that you get to the point swiftly and keep the content focused on the objectives of your prospect.

 

Tip 3 – Scrap the bland ‘Welcome Email’

 

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, ensure you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even a fantastic first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I advise sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also incorporates your value propositions, and additional information that is practical to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly suggest using this application to aid you with your email sequences.

 

The value of constructing effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many factors that you must consider when constructing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing experts that can assist you. Get in touch with the team at Internet Marketing Experts Gladstone today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgladstone.com.au.

 

How To Recover From A Social Media Fail

There’s no question that social media is a big aspect of online marketing strategies for many companies. Having more than 1 billion active users on Facebook alone brings about enormous opportunities for business in a range of different ways. Evidently, advertising is the largest opportunity for companies, but there’s also an excellent opportunity for businesses to interact with their customers on a personal level through various social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So of course, there’s going to be loads of social media blunders when companies address customer’s feedback online.

 

The dilemma here is that anything that you upload on the internet, stays on the internet, so it’s essential that a sufficient amount of time is invested in delivering accurate and appropriate responses to customers via social media. At the same time though, there’s always going to be some newsworthy controversy. If social media blunders aren’t dealt with sufficiently, they can significantly damage a brand’s image and can even put a business into crisis mode within a couple of minutes. So here’s a quick overview of how your business can rebound from social media blunders with minimal damage to your brand and image.

 

Have a sense of humour

 

When innocent social media blunders transpire, making a joke of the scenario by using some quick wit is one of the best antidotes. Most of the time, shedding some humour so everyone has a laugh is the internet version of almost tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to transform a simple blunder into higher exposure and a broader target audience, all from a simple mistake!

 

Take action immediately

 

Whatever the type of social media blunder, the faster you act, the better your outcome will be. In today’s internet world, controversial news spreads like wildfire, so it’s vital that you accept your blunder, sincerely apologise then accurately state the next steps you will be taking to rectify the situation. Just ignoring the oversight can have adverse outcomes and the longer it takes you to take action, the more momentum your social media blunder will be gaining and the more challenging it will be to resolve.

 

Be honest

 

It’s crucial that you are honest about your social media fail and the steps you’re taking to resolve the situation. There’s no point arguing with your customers if you’re the one who has made the oversight! If you deliberately lie about the length of time it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to tarnish your brand and reputation by further irritating your customers. Moreover, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only compound which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media mistakes, even crises, does not define a brand so once you’ve rectified the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is far better than dwelling on the situation. You’ll have to put procedures in place to decrease the possibility of such mistakes arising again, and this will only improve your social media team with more experience. Social media mistakes are like a wake-up call, and in some instances, you may realise ways to improve your product’s or brand’s image because of your error. But whatever you do, don’t reduce your social media’s efforts. There’ll always be another businesses social media fail to talk about tomorrow!

 

Social media is a powerful force in today’s society and companies are making the most on the various opportunities it presents. Having the capacity to interact with your customers on a personal level is marvelous, and you will need to be prepared for social media blunders because they will materialise at some point or another. This article features some key ways to recover from social media fails, including using humour, acting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk with digital marketing professionals who will be able to assist you quickly and effectively. Contact the team at Internet Marketing Experts Gladstone on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgladstone.com.au