Seo

Why You Should Have A WordPress Site

So, you’ve got a fantastic business idea and you’ve made the decision you’re going to develop and publish your own website. Well, as you quite possibly know, there are many factors to consider. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But fundamentally, what’s most important when building a new website is the platform you choose. There’s a range of website platforms available with an array of different features, targeting the entire spectrum of developers from starters to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can certainly be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five strong arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is highly user-friendly so you don’t need to be a specialist HTML coder to create an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is incredibly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an extremely important component to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site incredibly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any kind of website you desire. WordPress is also open source which indicates that the source code is obtainable for anybody to modify, edit and create different themes and plugins with a range of features and publish these to the community. At the moment, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are literally thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are developed to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will systematically adapt the appearance of your website to suit. WordPress even allows you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is vital so naturally WordPress has high security standards. Almost 25% of websites are produced on WordPress so hackers are frequently attempting to find ways to compromise them. WordPress is well aware of this so has developed a variety of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Bear in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only install credible plugins from trusted sources.

 

As you can see, WordPress has a series of fantastic features that simply make it the best website platform on the market. Although there are lots of other reasons why WordPress is a great choice for your website, this article just concentrates on five of these: WordPress is very user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to build an effective and powerful website? If you have any queries about how you can further optimise your website, speak with the team at Internet Marketing Experts Gladstone on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgladstone.com.au

 

Top Tips For The Greatest Email Sequences

Having worked as a sales rep for several tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are awesome because they substantially reduce the workload for a sales representative, nonetheless these days, everybody can relate to discovering various sorts of email sequences lurking in their inbox everyday that just frustrate us because we have to click two buttons to get rid of them!

 

Not nearly enough business owners spend the time and effort in crafting effective email sequences that effectively sell their product. Designing effective email sequences is both a science and an art, and if done well, can lead to terrific results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to craft a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will encounter so if it’s not compelling enough, they just won’t open it. It goes without saying, the subject lines of an email are crucial when it comes to conversion rates. Here are several stats which showcases their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Approximately 70% of email recipients will determine if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between four to seven words in the subject line.

 

The trick to impressive subject lines is solving your prospects problems in as few words as possible. For example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s important that you offer a value proposition in the context of their problem immediately. Forget beginning the email with your name and job role; you want to give your recipients a good reason to keep reading the email. Therefore, start your email with some information they can identify with, like company news or their opinion to an event via Facebook or an online post, and then get into the value proposition in the second & third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently assisted another organisation with [positive benefit]. Is this something that would be valuable for [company name]?

 

It’s crucial that you get to the point swiftly and keep the content focused on the objectives of your prospect.

 

Tip 3 – Scrap the bland ‘Welcome Email’

 

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, ensure you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even a fantastic first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I advise sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also incorporates your value propositions, and additional information that is practical to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly suggest using this application to aid you with your email sequences.

 

The value of constructing effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many factors that you must consider when constructing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing experts that can assist you. Get in touch with the team at Internet Marketing Experts Gladstone today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgladstone.com.au.

 

How To Recover From A Social Media Fail

There’s no question that social media is a big aspect of online marketing strategies for many companies. Having more than 1 billion active users on Facebook alone brings about enormous opportunities for business in a range of different ways. Evidently, advertising is the largest opportunity for companies, but there’s also an excellent opportunity for businesses to interact with their customers on a personal level through various social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So of course, there’s going to be loads of social media blunders when companies address customer’s feedback online.

 

The dilemma here is that anything that you upload on the internet, stays on the internet, so it’s essential that a sufficient amount of time is invested in delivering accurate and appropriate responses to customers via social media. At the same time though, there’s always going to be some newsworthy controversy. If social media blunders aren’t dealt with sufficiently, they can significantly damage a brand’s image and can even put a business into crisis mode within a couple of minutes. So here’s a quick overview of how your business can rebound from social media blunders with minimal damage to your brand and image.

 

Have a sense of humour

 

When innocent social media blunders transpire, making a joke of the scenario by using some quick wit is one of the best antidotes. Most of the time, shedding some humour so everyone has a laugh is the internet version of almost tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to transform a simple blunder into higher exposure and a broader target audience, all from a simple mistake!

 

Take action immediately

 

Whatever the type of social media blunder, the faster you act, the better your outcome will be. In today’s internet world, controversial news spreads like wildfire, so it’s vital that you accept your blunder, sincerely apologise then accurately state the next steps you will be taking to rectify the situation. Just ignoring the oversight can have adverse outcomes and the longer it takes you to take action, the more momentum your social media blunder will be gaining and the more challenging it will be to resolve.

 

Be honest

 

It’s crucial that you are honest about your social media fail and the steps you’re taking to resolve the situation. There’s no point arguing with your customers if you’re the one who has made the oversight! If you deliberately lie about the length of time it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to tarnish your brand and reputation by further irritating your customers. Moreover, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only compound which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media mistakes, even crises, does not define a brand so once you’ve rectified the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is far better than dwelling on the situation. You’ll have to put procedures in place to decrease the possibility of such mistakes arising again, and this will only improve your social media team with more experience. Social media mistakes are like a wake-up call, and in some instances, you may realise ways to improve your product’s or brand’s image because of your error. But whatever you do, don’t reduce your social media’s efforts. There’ll always be another businesses social media fail to talk about tomorrow!

 

Social media is a powerful force in today’s society and companies are making the most on the various opportunities it presents. Having the capacity to interact with your customers on a personal level is marvelous, and you will need to be prepared for social media blunders because they will materialise at some point or another. This article features some key ways to recover from social media fails, including using humour, acting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk with digital marketing professionals who will be able to assist you quickly and effectively. Contact the team at Internet Marketing Experts Gladstone on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgladstone.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

SEO is regarded by many to be a mystical creature with wonderful powers. Understanding clearly how SEO works and all the various ways to enhance your website’s SEO score can be particularly strenuous and time-consuming. But, it is a critical aspect of any online marketing plan and will essentially make or break a business in some industries. Many industry experts consider SEO to be one of the most powerful forms of advertising, so consistently improving your SEO should be a priority if you intend to increase your website visitors and revenue.

 

It’s very tough to keep up to date with SEO best practices and standards since they change quite often, so it’s often recommended that you seek specialist advice concerning your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some simple ways to improve your SEO today.

 

Content is King

 

When it comes to SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target audience. Updating your content continually is also vital so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always great for SEO because new content is often being added and search engines love spotting new content and will increase your rankings if this happens often.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is essentially the organisation of all the different webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the relevant information they’re trying to find. It’s critical that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by incorporating extra navigation menus or additional internal links.

 

Ensure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are essential components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in determining the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.

 

Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should incorporate a primary and secondary keyword that is appropriate for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks untidy and unprofessional. Having high-quality and meaningful meta titles are important in optimising your web pages for SEO.

 

Meta descriptions are basically condensed outlines of the content of the web page. Even though meta descriptions don’t specifically sway ranking algorithms, they are still vital as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description appropriately represents the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently lead to increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no irrelevant strings or parameters including key phrases in any of your URL’s. You can likely identify with this if you’ve ever clicked a really long hyperlink. If so, then you’ll most probably agree that they look chaotic and unprofessional. If you’ve created your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t have to worry about it!

 

Alternatively, if you’re utilising another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and therefore your SEO value. Digital marketing experts will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this situation, then consult with the team at Internet Marketing Experts Gladstone on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgladstone.com.au

 

Why SEO Advertising Is Best For Your Business


Search Engine Optimisation (SEO) has evolved rapidly over past ten years, even to the point where the expression SEO is now puzzling and regularly misunderstood by many. Once upon a time, SEO advertising was regarded to be an important component of a successful marketing plan for businesses of all sizes. Yet nowadays, the term is so misunderstood that the principle has been mainly devalued. As opposed to pushing more people to a website via organic traffic, more and more organisations are choosing paid advertising because it’s a lot easier and less time consuming.

 

This article will reveal why SEO advertising is still the best marketing outlet that can bring in important leads and customers to your organisation. Just like any marketing strategy, SEO advertising isn’t a quick-fix but a timely process that leads to higher visibility, web traffic, ROI, and supplies credible insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is tailored to increase the visibility of your website, consequently increasing the quantity of website visits and sales. If you’re positioned on the first page of Google search results, consider it as having a shop in the middle of George Street, except without the outrageous rent! What is better is that those people who visit your website are commonly well-informed, certified leads that are presently browsing for your product and services. The time and money it takes to convert these leads are consequently substantially decreased.

 

  1. Measurable Results

 

A major perk for SEO advertising is that you can measure your results and obtain a better understanding of methods to enhance your marketing campaigns. In traditional marketing, for example, TV and radio, you simply cannot accurately assess the effectiveness of your marketing campaigns. SEO advertising empowers organisations by presenting invaluable statistics such as click-through-rates, conversion rates, length of visits and location.

 

Alongside this, your SEO investment will generate only targeted, qualified leads to your firm; those that are actively looking for your products or services. TV and radio advertising may reach more people, but how many of those people are actually interested in your products or services? With SEO advertising, less of your marketing budget is wasted and you can modify your campaigns accordinged to real-time feedback and results.

 

  1. Cost Efficient

 

An usual argument against SEO marketing is that SEO advertising is costly, however this is definitely not the case. The fact of the matter is that compared to the costs of other forms of online marketing such as PPC, social media marketing, or purchasing leads, SEO advertising supplies you with outstanding ROI. While PPC has the capability to stimulate more income, your organic SEO continues being the foundation of your online presence.

 

The question should really be, can you afford to have insufficient SEO advertising? If customers are searching for your brand online but they can’t find you, your rivals are winning and the lasting consequences can be significantly damaging.

 

  1. Search Engines are Becoming More Popular

 

A current study revealed that between 80 and 90% of shoppers will now examine online reviews prior to buying, whether online or face to face. With this figure only growing with further advances in technology, it will not take long before everyone is shopping for products and services on the internet.

 

In addition, it is estimated that 2017 will be the year that traffic derived from mobile devices will exceed traditional desktop devices. This paves the way for further SEO customisation, such as local search optimisation, which makes it even easier for clients to use. If your organisation doesn’t have an effective SEO advertising strategy, your buyers will not have the ability to find you using their preferred means, and potential sales will undoubtedly go to your competitors instead.

 

  1. Customer Insight

 

With the help of Google, all web traffic is captured and observed. The information and metrics derived from this traffic provides organisations with credible information regarding their customer behaviour – the way they search, their keywords, the language they use, the kind of device they use, and also where they live. This data is extremely valuable considering that it enables companies to make well-informed decisions about their marketing techniques and strategies, both online and offline.

 

Now that you realize why SEO advertising is the best marketing strategy, it’s time to put your SEO strategy into action. Bear in mind that it can take a bit of time to reap the results, so if you’d like to speak to a respectable SEO advertising agency who can assist you with your marketing requirements, contact Internet Marketing Experts Gladstone on 1300 595 013 or visit http://www.internetmarketingexpertsgladstone.com.au