There is vast range of internet marketing techniques that can benefit websites in growing their traffic, brand awareness, and conversion rates. One of the best internet marketing tactics is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to enhance your organic search results listings. Whilst SEO has proved to be very effective, it takes a good amount of knowledge, time, and money to see fruition.
What if you would like to see results right away? Whether your website has recently been published or you’re a local business that simply can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a superb tool that can assist you by placing your advertising campaigns in front of customers who are proactively browsing for your products or services.
Basically, PPC is an advertising model used to boost traffic to websites. Website owners put together ad campaigns with specific targeting metrics and essentially pay Search Engines every time their ad is clicked. PPC ads are usually created through Google AdWords or Bing Ads and are situated on top of SERP listings before any organic results. The benefits that many websites enjoy from this type of advertising is invaluable, so here are the top advantages of PPC advertising for your enterprise.
Among the top advantages of PPC advertising is the opportunity to gauge and monitor your results in real-time. Regardless if you set your daily budget to $1 or $10, there are a wide range of high level performance indicators that can be quantified, including impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics enables website owners to immediately assess the effectiveness of their campaigns and quickly make tweaks where needed to enhance performance. Unlike other advertising mediums, PPC allows you the freedom to customise and track metrics in each campaign and monitor success based upon your advertising objectives.
PPC allows any type of company to launch their advertising efforts quickly and easily, without introducing too much risk with the ability to fix a maximum daily budget. Although SEO is a very useful strategy, it normally takes many months to notice results so if you’re a new enterprise that wishes to improve traffic and brand awareness immediately, PPC is ideal for you. Creating ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to gain new leads and customers by promoting ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising makes it possible for you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers according to keywords, interests, location, and the times and days you wish to display them, empowering websites to spend their advertising budget only on their niche audience. Websites can then assess the metrics that were used in conversions and enhance their future campaigns according to this feedback. Advertisers often take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their particular target market.
Having the ability to export the results of an ad campaign and examine various metrics provides websites with valued data which can be used in other marketing avenues. In addition to this, websites can quickly uncover impression, click, and conversion data for every keyword or phrase used in their ad campaigns which strongly assists in their SEO endeavours. PPC also makes it possible for websites to discover data about their comptetition by using 3rd party tools like SpyFy and KeywordSpy, allowing them to build a profile of their competition and what market share is available.
As you can see, PPC is an amazing marketing tool that is ideal for all kinds of organisations. Not only are advertisers in complete control of their target audience, budget, and ad campaigns, the data obtained from real-time results provides invaluable feedback to boost future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you require any support in creating your PPC ad campaigns, talk with Internet Marketing Experts Gladstone on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsgladstone.com.au