SEO Advertising Gladstone — What will 2016 hold for local small business?
SEO Advertising in Gladstone is a perplexing thing, and as we go into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, challenging. You can certainly never figure out what is around the bend, but if you determine the vital parts of the past and look for trends you can get a better comprehension. This is particularly true for SEO. I wish to try and point out to you a number of the major patterns that have been coming out in 2015 throughout the Gladstone SEO market and the world. From this hopefully together we can try and find out where to focus our efforts, this will be particularly beneficial if you are a local Gladstone business.
This is the most significant developing trend and it is going to keep improving in significance. This means that if you are an Gladstone business and you are looking for local clients, then this is wonderful. Kicking off with the changes from Google Pigeon, we saw an arising trend that local Gladstone searches were in fact ranking higher than business with national company headquaters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more looking at the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be arising even more in 2016, so watch out for them to help with your local search efforts.
Local-boosting tech patterns.
There are a few technology areas which are very quickly growing overseas and are starting to emerge in Australia and it won’t be long before they gain popularity in Gladstone.
Society is becoming more and more used to lugging around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other swift ‘contactless’ paying technologies we are moving towards mobile wallets. This will mean 2 things for a local Gladstone business. 1– you should be listening to growing trends, and ensure you have the capability to actually let people pay– for example, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start capitalizing on the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send out to people on their phones and therefore directly into their wallets.
Beacons are a little something that has had expanding use overseas and we are seeing them locally now too, but they are basically other ways of getting promotions to people locally. It works through Bluetooth, and even a free Wi-Fi, and it simply provides information or a discount to people who are connected or sign up to the Beacon. This means that people at your Gladstone store, or even taking a walk past the area will be given more incentive to actually enter the store and make a purchase. It’s a clever marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even better use of Apps such as Snapchat and Periscope for innovative ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell employing these apps. It is incredible how people can keep reinventing ways to get their company out there, and the same may possibly be done for your local company in Gladstone. Be creative and even research what other people have done, especially when it comes to social media– if you see a little something you like, take note of it and find a way to include a similar idea into you own strategy.
My final pieces of parting suggestions– and these are things that you can possibly do now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Gladstone level, and also boost your authority and perhaps even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will possibly observe that the future actually looks good for Local businesses with trends and technology pushing for even greater interaction at a ‘community’ level. This is great for Gladstone businesses, so I hope that you are as delighted as I am. Keeping that in mind, if you are looking for more SEO advice, or are planning to increase your SEO efforts, then contact Internet Marketing Experts Gladstone on 1300 595 013 or visit, www.internetmarketingexpertsGladstone.com.au