An SEO Quick Fix Guide You Can Do TODAY
SEO is regarded by many to be a mystical creature with wonderful powers. Understanding clearly how SEO works and all the various ways to enhance your website’s SEO score can be particularly strenuous and time-consuming. But, it is a critical aspect of any online marketing plan and will essentially make or break a business in some industries. Many industry experts consider SEO to be one of the most powerful forms of advertising, so consistently improving your SEO should be a priority if you intend to increase your website visitors and revenue.
It’s very tough to keep up to date with SEO best practices and standards since they change quite often, so it’s often recommended that you seek specialist advice concerning your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some simple ways to improve your SEO today.
Content is King
When it comes to SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target audience. Updating your content continually is also vital so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always great for SEO because new content is often being added and search engines love spotting new content and will increase your rankings if this happens often.
Make sure You Have a Flat Website Architecture
Your website architecture is essentially the organisation of all the different webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the relevant information they’re trying to find. It’s critical that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by incorporating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are essential components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in determining the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should incorporate a primary and secondary keyword that is appropriate for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks untidy and unprofessional. Having high-quality and meaningful meta titles are important in optimising your web pages for SEO.
Meta descriptions are basically condensed outlines of the content of the web page. Even though meta descriptions don’t specifically sway ranking algorithms, they are still vital as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description appropriately represents the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently lead to increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no irrelevant strings or parameters including key phrases in any of your URL’s. You can likely identify with this if you’ve ever clicked a really long hyperlink. If so, then you’ll most probably agree that they look chaotic and unprofessional. If you’ve created your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t have to worry about it!
Alternatively, if you’re utilising another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and therefore your SEO value. Digital marketing experts will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this situation, then consult with the team at Internet Marketing Experts Gladstone on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgladstone.com.au