Digital Marketing Gladstone – Are You Making money online from your efforts?
Digital Marketing in Gladstone are vital when it concerns results – so ask yourself right now, are you actually making money from your business enterprise because of your SEO? If you aren’t then you may need to begin thinking about an SEO service for your Gladstone small business. But for now, I would like to talk to you about a few things. For many years I have experienced all sorts of phases when it comes to the metrics that measure a particular website’s effectiveness. The data is important; in fact, it’s critical. Split-testing campaigns or even websites are also important. There is, however, one metric that surpasses all others when it involves measuring your website’s results and that is whether you are really getting money or not. I know it sounds obvious, but sometimes it’s not your online strategy that is failing– it’s your services or product, your sales process, or your business model.
The greatest SEO in the world can’t fix these sorts of trouble, but a simple AdWords project can help your Gladstone company in this process. So let’s take a heath retreat in Gladstone that is just starting with an AdWords Campaign – they are doing so since it will help to show them key areas of their business and spare them vast sums of money, and years of squandered SEO efforts by starting small. During a 2 week campaign, the Gladstone heath retreat owners will find out two simple items in those two weeks that will shape their SEO strategy for a long time to come.
- They discover the keyword phrase that matters the most for them is ‘Weekend Health Retreats’.
- They learn that the ad that worked most highly from the range of ads they used was ‘Special Offer– Weekend Retreat from $495 call 1300 421 4351300 421 435’.
From just looking at this simple data, they learn a lot of about what appeals to their likely customers. From the keywords they know what to pay attention to. From the Display Ad in AdWords these people know a basic call to action on the home page with the words ‘special offer’ and a rate is powerful with their Gladstone target market.
They alter their home page to reflect that sort of feedback and in two short weeks they are already on their way to getting their website make money. They discontinued some of their design ideas on the home page to make way for a basic call to action, and all of a sudden bookings began rolling in.
-Remember that lots of people, even if they buy from your website, don’t have a lot of time. Don’t make people look for how to buy from your site; it will cost you.
This simple instance shows how determining what is taking place is so powerful for you as a website owner. Don’t only focus on traffic; traffic won’t pay the bills. Focus on making sales.
At the end of the day, this is your foremost metric when it concerns your success and SE — all of the others will feed into your sales and this progress. So my greatest piece of advice is to start discovering what you can, go get a book, look online, read some blogs and just attempt and understand some of the intricacies of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you wish to give your SEO campaign an extra kick, then perhaps consider contacting an SEO firm. Always shop around and make sure you are aware of what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Gladstone on 1300 595 013 or visit, www.internetmarketingexpertsGladstone.com.au