Google AdWords Management Gladstone – Do people really pay attention to your ads?
Google AdWords Management is an essential part in any SEO and Marketing and advertising campaign because if you just leave your ad alone after creating it, you will certainly not be flexible enough to actually get the outcomes you want.
Far too many business simply mess around with Google AdWords, spend $5 on a pathetically written ad, and then leave it in the vain hope that it will generate some new business for them. If you are a business in Gladstone (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really essential ideas that will really help you to visualise and monitor a successful ad campaign.
True Meaning of AdWords – checking out all functions.
There are in fact 2 versions of AdWords. It may seem to be a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is regular AdWords, and there is AdWords express. If you are a local Gladstone business then odds are that you would have been prompted at the start of signing up for AdWords to run a project through express (it assesses the size of your business from your website and makes a suggestion) if this is the case, I really want you to find the regular AdWords and start making use of that because it is far more dynamic and has amazing features like more specific targeting so you can reach your Gladstone clients more effectively. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can find standard AdWords by just looking for AdWords and following the cues, but take note that the two systems don’t share campaigns. This means that if you have begun an ad with Express, you won’t have the ability to see it in the other program.
$5 will never see any real results– and not just because results cost more, but because you have to have a bigger project so as to actually see the effective aspects, and the not-so-successful parts. A good way to determine a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the spending plan slider to find out the rough cost that you ought to be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just have to consider how much you want to lose, and just need to take a bit of a gamble. Whether it is $50, $100 or $500, often in business you will need to have a bit of a leap of faith to see what will work for you.
Monitoring your ad.
This is the step that far too many people overlook because they don’t see that you get metrics from a campaign. You can in fact measure and watch to see how many people interact with it, when this interaction happens, and how much it is costing you each time. So why keep track of this? Well it will make sure that you are discovering what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at least 5 days to let it settle into a routine– because often ads will get a big rise at the start that gives you inaccurate assumptions about its success. So pay attention to it and don’t be afraid to start again with new ideas.
So why should you rely on my advice? I am actually the CEO of Internet Marketing Experts Gladstone, and I have done work in this business extensively. I have started by running a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run an extremely successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are searching for more information about what to hunt for in a successful Google AdWords campaign, or wish to talk to an SEO agency to enhance your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsGladstone.com.au.