SEO Company Gladstone – Beware the SEO Traps.
SEO Agencies in Gladstone may all look the same, but if you get enough information you can protect yourself from falling into ploys.
Many years ago when I was finding out the value of SEO, I paid about $1,500 each month to one of the country’s best Online Marketing Companies. This particular firm was known in the media as one of the fastest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, across a range of keywords. I was excited and money began to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I quit paying the $1,500 per month. He replied, then you would return to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uneasy about that idea, but the money was rolling is so hey, what was the issue? And I am sure that lots of Gladstone business would certainly have done the same thing.
One day I will never forget I did my usual keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t recall what page the website was on but it was bad. In a state of panic I called my SEO Company and asked what the hell had been done. They mentioned some type of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could handle that page on my own.
For those of you from Gladstone that know a bit concerning the history of SEO, my website had gone through a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Gladstone, I am a fervent believer that if you must know the basics of SEO if you want to run a successful business. Yes you may go to an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses cheap and outdated techniques. Even when you 100 % outsource your online marketing you still need to know what’s happening. Never lose sight of that it’s your business, your livelihood.
Keeping that in mind, here are a few questions for you to ask when trying to find a Gladstone SEO Company.
- Does the SEO firm have the ability to do all elements of web design and coding?
- Will they also study your competitors’ sites and businesses to establish which sites in your industry are doing well and why?
- Does the SEO company have content writers in-house?
- Does the SEO firm have a link tactic for your site?
- Does the SEO firm handle your social media tactic?
- Do they include AdWords/Pay Per Click (PPC) management as a section of their plan?
- Is the SEO Company seeking to understand your sales method?
- How do they handle reporting and communication?
- Do they advise you quick-fix promises?
If you are looking for a few ideas and pieces of advice that will help you to save some effort, time, and even a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer each one of your questions. Contact Internet Marketing Experts Gladstone on 1300 595 013 or visit, www.internetmarketingexpertsGladstone.com.au.