SEO Tactics To Forget in 2018
In today’s demanding market of digitalisation and globalisation, it’s essential for businesses to take advantage of online strategies and tactics that strengthen their exposure to customers that are actively searching for their products or services. Search Engines are without a doubt the most influential programs that will influence your online visibility, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to grow their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be an impressive investment that will heighten your visibility and conversion rates, or if used inaccurately, can cripple your rankings and exposure, thus having the opposite effect. The dilemma with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with current SEO trends. SEO techniques that worked last year may not necessarily be successful this year, and well-known SEO techniques from 5 years ago may result in your website being penalised today.
As opposed to exploring the top SEO techniques that website owners should be investing in, we’re instead going to analyse the top SEO tactics that will actually penalise your website and therefore should be entirely forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a normal mistake that many website owners make in an attempt to improve their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can smoothly detect how many times a keyword has been used and will penalise websites for excessive keyword stuffing. As an alternative to keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been an SEO tactic since the inception of SEO, and its proficiency as an SEO technique has evolved rather quickly since then. While link building remains among the top 3 SEO tactics in 2018, aggressive link building will without doubt result in your website being penalised. Google weighs links highly as a ranking factor since links are a public endorsement which correlates with beneficial information on a website.
Aggressive link building materialises where links are acquired in a fabricated way. Examples of this is where links are placed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be discontinued, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO technique that many people still regard to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will enhance their SERP results. The aim in doing this is to bolster a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Issues
The backend of a website plays a considerable role in SEO, so it’s important not only to detect any technical problems that may harm your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just published an update relating to SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most common technical problems that hamper most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most ignored SEO technique that will assist your SERP rankings relate to the images within a website. Optimising your website for image search is a terrific way to enrich your SEO, and this can be done largely with the image filename and alt attribute. For example, as opposed to supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. In addition, a typical mistake with images is keyword stuffing the alt attribute.
There’s no question that a productive SEO strategy will improve a website’s SERP rankings and visibility, however due to many websites misusing SEO techniques in years gone by, Search Engine’s SEO algorithms are continuously changing and it’s essential to keep up with these changes to thrive in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak to Internet Marketing Experts Gladstone on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsgladstone.com.au