SEO’s strength comes from Quality Content
SEO is based upon a strong foundation of quality content, so is your Gladstone business really strong enough to succeed? Far too many places out there are generating content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the internet is swamped with small businesses, like yours in Gladstone, that just try to get some recognition, but irritate people instead. Every online marketer, Local business or even just internet user would really like to have that one post or video go viral and let the Social Media Machine just bring in free marketing – but the truth is it is a lottery, and the very best plan that everybody can follow is to make continually quality content for your fans to love, like and share.
There are a few Big Picture ideas that you need to keep in mind when it comes to Content:
Relevant Content is Key.
Facebook is a swift paced and constantly changing environment, and so you need to ensure you reach people when it is going to be most successful. This means everything must relate to you, your business, your audience and what you wish to achieve. When you post about something that your target market genuinely cares about you will see better response.
Content is not just words.
remember that when we discuss content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
High quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You must keep these terms in mind when developing content. If you can constantly make posts that express one of the Three E’s then you will be on the path to producing a reputation for quality content.
If you are unsure about what your online or local Gladstone audience will deem quality, then among the simplest ways to figure it out is to carry out some research. Check out your rivals or at other areas around your market to see what other company’s in Gladstone post and what sort of interaction they get. You should not be looking to copy them, but rather emulate the areas that work and make their success your own. When it comes down to it though, one of the easiest ways to know what your Target audience will identify with will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they want to see on their Facebook wall. You may be shocked by what you find out. And so, if you have any questions, or simply would like to chat, call Internet Marketing Experts Gladstone on 1300 595 013 or visit, www.internetmarketingexpertsGladstone.com.au