This Is Why Your Content Marketing Isn’t Working (And The Best Way To Fix It!)
In today’s extreme environment of internet marketing, there’s no doubt that content is king. Content is all around you and people love consuming it! It should come as no surprise that content is at the core of most marketing methodologies, with about 94% of small businesses focussing their efforts on content marketing. Having said this, with nearly every companies now honing their marketing initiatives on content, it’s becoming ever more difficult to stick out from the crowd and make your content marketing engaging and powerful.
Have you attempted content marketing only to find that you’re not getting the intended benefits? Well, you’re most likely one of many businesses that are in the same boat. Don’t give up though, there’s no doubt that content marketing is one of the most useful ways of boosting your customer base. So, here are four reasons why your content marketing might not be working and most importantly, tips on how to fix them!
- You don’t have a strategy
Similar to any investment, if you don’t have a strategy and specific KPIs to measure results, how can you possibly improve? Publishing blogs and sending tweets are great, but if you don’t have any goals then you’re simply aiming in the dark. For you to craft stimulating content that followers will engage with, you must have a clearly-defined strategy that should align with your business objectives.
Regardless if you want to raise brand awareness, website traffic, or conversion rates, your strategy should include KPIs in conjunction with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the kind of content that will work best for you.
- Your content is not distinct
With the enormous quantity of online business in today’s times, it’s necessary that your content is distinguishable from others. Too many businesses will construct content without investigating the competition and subsequently develop content that merely gets lost in the crowd. Your content should be interesting, enjoyable, and most importantly, deliver value to readers by providing solutions to usual pain-points in your niche. Along with this, different kinds of content suit different communication methods, so take into consideration the best ways you can achieve this, either through video, infographics, diagrams, or even just thought-provoking or captivating text.
- You don’t promote your content
One of the biggest errors that small companies make with their content marketing is that they don’t actually market it! Even if you’ve constructed the most ground-breaking article the world has ever witnessed, who will view it if they have no idea it exists? For you to triumph with your content marketing, it’s vital that you advertise your content through all available networks, including:
Social networking sites (Facebook, Twitter, Reddit, Google+).
Adding internal links to your blog post.
Pitching to influencers and bloggers in your industry.
Submitting it as a guest post to bloggers in your sector.
Featuring links to your content when commenting on other forums and blogs.
- Your content is not search engine friendly.
Content consists of a significant portion of your SEO, so it’s vital that your content is SEO friendly and never use black hat tactics to try to improve results. Keyword stuffing is a common mistake that businesses will make in their content creation, as well as using the wrong keywords, duplicate content, and not optimising their meta tags.
Do some groundwork to find the most desirable keywords that your audience would use to find your content. Moreover, use meta tags to your benefit to entice more users to your blog. Search engines always want to deliver the best content to users, so if your content is beneficial then other sites will link to it, increasing the prospects of achieving more high-quality, trusted links from relevant businesses.
At the end of the day, there could be thousands of reasons why your content marketing isn’t giving you the desired results, however these points should deal with most of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your audience, your competition, and your keywords, and design interesting content that your users will naturally engage with.
If you’re contemplating giving up on content marketing because of substandard results, talk to Internet Marketing Experts Gladstone who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertsgladstone.com.au