Top Tips For The Greatest Email Sequences
Having worked as a sales rep for several tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are awesome because they substantially reduce the workload for a sales representative, nonetheless these days, everybody can relate to discovering various sorts of email sequences lurking in their inbox everyday that just frustrate us because we have to click two buttons to get rid of them!
Not nearly enough business owners spend the time and effort in crafting effective email sequences that effectively sell their product. Designing effective email sequences is both a science and an art, and if done well, can lead to terrific results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to craft a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will encounter so if it’s not compelling enough, they just won’t open it. It goes without saying, the subject lines of an email are crucial when it comes to conversion rates. Here are several stats which showcases their importance:
One-third of email recipients will open an email based entirely on the subject line
Approximately 70% of email recipients will determine if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between four to seven words in the subject line.
The trick to impressive subject lines is solving your prospects problems in as few words as possible. For example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s important that you offer a value proposition in the context of their problem immediately. Forget beginning the email with your name and job role; you want to give your recipients a good reason to keep reading the email. Therefore, start your email with some information they can identify with, like company news or their opinion to an event via Facebook or an online post, and then get into the value proposition in the second & third sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently assisted another organisation with [positive benefit]. Is this something that would be valuable for [company name]?
It’s crucial that you get to the point swiftly and keep the content focused on the objectives of your prospect.
Tip 3 – Scrap the bland ‘Welcome Email’
If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, ensure you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even a fantastic first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I advise sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also incorporates your value propositions, and additional information that is practical to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly suggest using this application to aid you with your email sequences.
The value of constructing effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many factors that you must consider when constructing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing experts that can assist you. Get in touch with the team at Internet Marketing Experts Gladstone today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgladstone.com.au.